Authentic Design
Year
2024
Type
Master's Degree project
Role
Editorial Designer
This booklet presents the findings of a Master's research paper exploring the concept of Authenticity within the context of Graphic Design. It delves into the philosophical underpinnings of authenticity, examining relevant theories and approaches. Subsequently, it investigates the discipline of graphic design, analysing the frameworks and characteristics that contribute to authentic design practice. The primary objective of this booklet is to propose an approach to achieving authentic graphic design and to offer valuable insights for designers seeking to cultivate authenticity both personally and professionally.